Trump encarna la audacia del canalla al que todos dan por perdedor y consigue, finalmente, con todo tipo de argucias, vencer al destino predeterminado. En una sociedad tan individualista, la fascinación por el liderazgo absoluto es un elemento cultural y sociológico de identificación profunda.
Ambos candidatos han cerrado la pregunta final («¿Qué les diría a los que no le han votado si llegar a ser presidente?») fijando muy bien sus puntos fuertes. Trump apelando al éxito económico («Si él gana, vamos a tener una depresión como nunca»), y Biden al sueño americano («Elegir la esperanza frente al temor»). O mercado o nación. O éxito según tu suerte, o derechos para todos sin distinción. Esta es la cuestión de fondo que se dirime el próximo martes.
Recientes investigaciones evidencian cómo la izquierda y la derecha en Estados Unidos utilizan las herramientas digitales de distinta manera para lograr sus objetivos políticos.
Mientras que la izquierda generalmente combina acciones de activismo online con la protesta offline, la derecha prefiere las acciones online, combinando el trolling y la manipulación de la información, el ataque a las plataformas Big Tech y la cooperación con medios de comunicación con los que son ideológicamente afines.
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