La comunicación política y electoral se ha modificado —drásticamente— con la hegemonía del ecosistema digital en la creación de la agenda pública y de...
Desde ideograma iniciamos una serie de apuntes a modo de informes y/o estudios sobre temas que nos interesan especialmente y sobre los que reflexionamos...
ANTONI GUTIÉRREZ-RUBÍ / SANTIAGO CASTELO
¿Qué tienen en común Donald Trump, Mauricio Macri, Horacio Cartés y Sebastián Piñera? Un pasado como empresarios. Los cuatro, antes de incursionar...
Averiguar las razones profundas e íntimas por las cuales los electores votan a una candidatura u otra sigue siendo una tarea inconclusa. Afortunadamente, inacabada....
Entrevista con Rafa Martí para su artículo en PlayGround, en la que, junto a Luis Arroyo (@LuisArroyoM), analizamos la estrategia de comunicación de Cristina...
La relación entre ciudad y tecnología está entrando en un nuevo estadio. De la implantación de nuevas tecnologías, un proceso no exento de suspicacias, a...
Lo breve, en algunos contextos, no tiene buena fama. La sospecha de lo superficial, inconsistente, débil, acecha al pensamiento breve. Pero economizar palabras (encontrar...
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