En este debate, las palabras no han sido tan protagonistas. El cuerpo habla, y las formas son fondo. En este contexto, la gesticulación ha favorecido al republicano, Donald Trump.
En el primer debate presidencial, Hillary Clinton ganó con mejor, más sutil y profunda inteligencia emocional. Conquistó a la audiencia de la sala, de Internet y, quizá, de los espectadores.
Los electores, en tiempos de zozobras y preocupaciones, han apostado por algo más que su continuidad. Han confiado en un estilo parecido (Alberto Nuñez Feijóo e Iñigo Urkullu) que ofrece garantías y solvencia. Liderazgos sosegados, maduros, contenidos. Capitanes confiables. Navegación prudente.
Donald Trump sabe cómo llamar la atención y como conseguir difundir exponencialmente su comunicación, que es omnipresente: escribe sus propios tuits y hace llamadas constantes a programas de televisión, o acude a ellos. Y a los medios les encanta no tanto por quién es o lo que dice, sino porque consigue audiencias increíbles si se compara con el resto de candidatos.
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