La estrategia del equipo de comunicación de Macri —audaz en la experimentación digital— se basa en combinar las dos herramientas: la frescura de los vídeos de Snapchat con la potencia multiplicadora de Facebook; el lenguaje irreverente de los millennials con el discurso político institucional.
La generación Z son los verdaderos nativos digitales, porque la tecnología está presente en sus vidas desde el mismo nacimiento. Prácticamente no han vivido sin ordenadores, teléfonos inteligentes e internet. Su relación con la tecnología es natural y, por lo tanto, de mayor dependencia que la de los millennials y el resto de sus predecesores.
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