Trump encarna la audacia del canalla al que todos dan por perdedor y consigue, finalmente, con todo tipo de argucias, vencer al destino predeterminado. En una sociedad tan individualista, la fascinación por el liderazgo absoluto es un elemento cultural y sociológico de identificación profunda.
Las redes fueron una gran arma para Trump en 2016, y lo continúan siendo en 2020. Se sigue entreteniendo (de hecho, con el directo constante como arma electoral), se sigue indignando (logrando más y más difusión en redes y prensa) y se sigue publicitando.
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