Muchos analistas señalan que la clave para seducir a los pequeños donantes es la comercialización en el tienda online de su página web, es decir, parece fundamental que los aportantes obtengan algo a cambio de su donación. Por este motivo, la campaña redobla sus esfuerzos en merchandising creativo y ‘políticamente incorrecto’.
Trump supo apelar a la creciente identidad blanca, la de aquellos que sienten que el sueño americano está en un pasado lejano y no quieren aceptar lecciones de privilegios de raza o género mientras se empobrecen cada vez más, para ganar las elecciones. Porque sí, los demócratas ganaron con Clinton el voto afroamericano e hispano, pero este solo supuso un 20% del electorado.
Por ahora, son 24 los candidatos que se han presentado ya a las primarias demócratas, aunque pocos de ellos llegarán a Iowa, y todavía menos a New Hampshire. En campaña, el dinero, la visibilidad, los apoyos, pero también los resultados, tienen mucho que ver.
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