A partir de ahora, la campaña va a mostrar de manera todavía más evidente las tensiones existentes dentro del Partido Demócrata, y desacreditar al candidato y al proyecto político del bando opuesto puede ser tentador para las campañas. Sin embargo, los demócratas deben aprender de las lecciones de 2016.
El geofencing puede proporcionar información sobre las actividades y preferencias diarias de los usuarios individuales. Estos datos permiten que las campañas identifiquen inclinaciones políticas basadas en preferencias online y offline (dónde vives, trabajas, compras, juegas, etc.); y para segmentar «anuncios basados en rasgos psicográficos inferidos».
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