Las ciudades —y sus alcaldes— ya pueden ser considerados actores políticos de primer orden; su importancia económica, medioambiental, tecnológica y, por supuesto, política, en algunos casos es igual o superior a la de muchos países u organizaciones transnacionales.
La política peca de certidumbre. Los políticos no son curiosos. Son (o pretenden ser) seguros. No tienen preguntas. Son (o pretenden ofrecer) respuestas. De este modo, empecinados en generar confianza y credibilidad, presentan sus argumentos como mandamientos, sin dejar lugar para la duda, para el debate.
Donald Trump sabe cómo llamar la atención y como conseguir difundir exponencialmente su comunicación, que es omnipresente: escribe sus propios tuits y hace llamadas constantes a programas de televisión, o acude a ellos. Y a los medios les encanta no tanto por quién es o lo que dice, sino porque consigue audiencias increíbles si se compara con el resto de candidatos.
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