Trump es incomprensible para muchas personas, que tienden a frotarse los ojos de incredulidad. Sorprendidas y enojadas, no reflexionan, sólo se alarman. Esta es la primera lección. Rechazar —casi visceralmente— a Trump no permite entender los porqués. Y cuando no se comprende no se combate con garantías de éxito.
Quizá la economía no es lo más importante en esta campaña, o no lo ha sido hasta ahora, y la conocidísima frase de la campaña de Bill Clinton, «es la economía, estúpido», ya no sea tan relevante.
Trump puede desconcertar y molestar por su comportamiento. Es irresponsable, pero no inconsciente. No es lo mismo. Calcula y apuesta. Es un jugador duro y sin pudor.
En este debate, las palabras no han sido tan protagonistas. El cuerpo habla, y las formas son fondo. En este contexto, la gesticulación ha favorecido al republicano, Donald Trump.
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